100% Free SEO Tools

They love how much time they save by having this tool analyze your website super fast to perform site audits. In fact, every person we spoke to said that the speed at which Screaming Frog gives you insights was faster than most SEO tools online. This tool also informs you of duplicate content, errors to fix, bad redirections, and improvement areas for link building. Their SEO Spider tool was considered the best feature by top SEO experts. Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog.

Next, you will have people answering your query, which means you now have a vast list of search terms from real-life users. All these impressive features make Ahrefs a highly competitive SEO tool used by numerous SEO professionals and entrepreneurs worldwide. It is the second-fastest web crawler (only behind Google) and has the best user interface out of all tools on this list. Then, its site audit feature ensures your website is free of any technical SEO issues. SurferSEO provides one of the most comprehensive data-gathering experiences for SEOs. Aleyda Solis is a speaker, author, and award-winning SEO expert.

Google uses these backlinks as a signal of the quality of your website. For example, if you’re starting with a new website, you could use Ahrefs for keyword research, SurferSEO for semantic keywords and on-page SEO, and SEMrush for technical SEO analysis. Mangools doesn’t offer extra features you’ll probably never use, unlike most SEO tools. SEOquake is one of the most powerful SEO tools and browser plugins that offers numerous SEO metrics.

Rank Tracker Tool

“The free version has all of the features that a small business owner would need, especially if their site is under 500 URLs. If there are any paid features that they feel like they’re missing out on, I can confirm that there are other free SEO tools out there to help fill in the gaps. The tool is updated very frequently and their customer support is well-liked. I’ve used Screaming Frog since the beginning of my SEO career and couldn’t recommend it more,” says Lauren Galvez, an SEO consultant.

Best SEO Tools for Digital Marketers in 2025

• Find out how hard it’ll be to rank in the top 10 for any keyword.
• SurferSEO also provides an extensive array of training tools, including a blog, knowledge base, private SurferSEO community, and live training from the Surfer Academy.
• BrightLocal’s dashboard is relatively intuitive, though users new to SEO may have a modest learning curve.
• The insights CWVIQ provides enable me to make data-driven decisions to enhance my site’s technical aspects.
• For any business with a website in need of quality traffic & measurable results.

And finally, tools don’t replace strategic thinking – use them as support, not a substitute. Search Console shows which keywords bring users to your site, how often your pages appear in search results, how many clicks they get, and the average position of those keywords. It also alerts you to problems like mobile usability errors, security issues, or pages that aren’t getting indexed properly. This makes it incredibly useful for SEO Anomaly understanding your visibility and spotting technical SEO problems early. Screaming Frog’s free version lets users crawl up to 500 URLs, which is enough for many small to mid-sized websites.

Typically, SEO services cost more than using SEO software, but it’s ideal if you want a hands-off solution. How quickly your pages load on desktop and mobile devices is directly related to your ranking in search engines. Essentially, search engines want to provide the best experience for their users, and page speed is a big part of that. You can use free services, such as Google’s PageSpeed Insights to see how long each of your pages takes to load. Alternatively, you can test your website’s performance with speed checkers such as GTmetrix or Dareboost, which can also provide site speed comparisons and tips for optimization. Individual tools typically do one thing really well and may include some bonus features, but you’re still likely to need more than just one tool.

My favorite thing in Clearscope’s keyword research tool is the “Trending” tag. This means the latest monthly search volume for a keyword is up by more than 50% versus two months ago. The tool looks at search engine results pages and finds which keywords belong together.